Hi, I'm Tom.

A bit about me

I'm a product builder, designer, strategist, and leader with a passion for solving complex problems by leveraging user-centered philosophies. 👍

I’ve spent the past 6 years building product and scaling teams at WHOOP! I’ve also lead product design at a variety of start-ups in the Boston area, had a fun stint in agency life, and occasionally take on freelance gigs. (More about me...)

This page contains a number of stories and lessons that I’ve learned along the way. Thanks for visiting!

A pandemic pivot

WHOOP • Strategy & UX Design

Discovering an opportunity to expand the WHOOP product experience beyond fitness and into general health through research and ideation.

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Designing Sleep Coach

WHOOP • Strategy & UX Design

Help WHOOP members improve their sleep through coaching as well as an innovative hardware-integrated smart alarm.

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Architecting an activation flow

WHOOP • System Design & UX Design

Drive bottom line impacts through reducing cognitive load and friction for members purchasing & activating a WHOOP membership.

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The WHOOP Membership

WHOOP • Strategy & UX/UI Design

Building, extending, and refining a novel acquisition funnel experience to support a critical pivot in the business model and strategy.

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Designing for Enterprise IT

Infinio • UX & UI Design

An analytics dashboard, system configuration, and installation experience for an enterprise infrastructure tech product.

Check out the design